Client ......... Ministry of Social & Family Development
Media ·········· Facebook
Agency ···· Grey Group SG
Posted ······· 2021-2023
Media ·········· Facebook
Agency ···· Grey Group SG
Posted ······· 2021-2023
Spark Connections
Serendipity Awaits
Spark Connections is a government body that hosts events to pull people together, with the hopes of helping people ‘spark connections’ with each other through common interests.
It is a retainer account won over twice (2021-2023). It comprises of an activation campaign which we helped rebrand and relaunch into a fresh new persona. More sophisticated and thoughtful as well as becoming more appealing to younger adults.
Serendipity Awaits
Spark Connections is a government body that hosts events to pull people together, with the hopes of helping people ‘spark connections’ with each other through common interests.
It is a retainer account won over twice (2021-2023). It comprises of an activation campaign which we helped rebrand and relaunch into a fresh new persona. More sophisticated and thoughtful as well as becoming more appealing to younger adults.
Campaign Prelaunch - Serendipity Awaits
Social Media Launch
Prelaunch
Launch
Business As Usual
