Client ······ MOM Singapore
Media········ TVC, Digital, Print
Agency ······ MullenLowe SG
Year········· 2024
Media········ TVC, Digital, Print
Agency ······ MullenLowe SG
Year········· 2024
Majulah Package
Made for the sandwich generation of Singapore, the Mahjulah Package is the latest financial assistance scheme by MOM to give a boost to the employmenthood of these people during their golden years.
Made for the sandwich generation of Singapore, the Mahjulah Package is the latest financial assistance scheme by MOM to give a boost to the employmenthood of these people during their golden years.
During the pitch...
We had a lot of fun exploring ways to portray the sandwich generations either:
1. In a dynamic way that celebrates their perennial energy in trudging forward,
2. Or one that embraces them and their glowing fortitudes in life.
Ofcourse, nothing beats the final outcome 💁♀️
We had a lot of fun exploring ways to portray the sandwich generations either:
1. In a dynamic way that celebrates their perennial energy in trudging forward,
2. Or one that embraces them and their glowing fortitudes in life.
Ofcourse, nothing beats the final outcome 💁♀️
