A.I., we often perceive it as the window to tomorrow, instead of a tool we simply use to progress. Like standing on the peak of a mountain looking outwards at the next potential ascend, we forget the two feet that have brought us there. Heck, we don’t even see ourselves when we’re too busy marvelling at what’s in front of us.

But what if we take the world a step back and remind them what, or in fact, WHO made all this possible?

Introducing, Putting the “i” in A.I. by the O.Gs of innovation, HP. A brand launch campaign of the latest A.I. laptops, adapted across various regions in SEA.

Celebrating the people behind tomorrow’s great ideas – you and i, the “i”s in A.I.