Client ········ Unilever, Closeup
Media ········· Digital
Agency ········ Mullenlowe SG
Year··········· 2024
Media ········· Digital
Agency ········ Mullenlowe SG
Year··········· 2024
Closeup
Closeup is a brand of toothpaste by Unilever, that has a long reigned over every market shelf you’ve ever been in.
With this brand refresh, we aim to do literally what is required – give it a FRESHHH spin. Targeting the youths of today, all in the name of making oral care COOL again.
With a vibrant new palette and fresh visuals, we changed the worldview of toothpaste. Hygiene with a twist and a fresh breath of air, for both your eyes and your teeth.
With this brand refresh, we aim to do literally what is required – give it a FRESHHH spin. Targeting the youths of today, all in the name of making oral care COOL again.
With a vibrant new palette and fresh visuals, we changed the worldview of toothpaste. Hygiene with a twist and a fresh breath of air, for both your eyes and your teeth.
